Fundamentals of Business Intelligence (FBI) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Study for the Fundamentals of Business Intelligence Exam. Equip yourself with flashcards and multiple-choice questions, each complemented by hints and explanations. Prepare effectively for your test!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.


What is the main purpose of market segmentation in marketing strategy?

  1. To identify and target different customer groups

  2. To diversify product offerings

  3. To create a unified brand message

  4. To measure consumer behavior

The correct answer is: To identify and target different customer groups

The main purpose of market segmentation in marketing strategy is to identify and target different customer groups. This approach allows businesses to divide a broad market into smaller, more specific segments based on shared characteristics such as demographics, interests, geographic location, or purchasing behavior. By identifying distinct groups within the larger market, organizations can tailor their marketing efforts, messaging, and product offerings to meet the unique needs and preferences of each segment, leading to more effective communication and enhanced customer satisfaction. This targeted marketing strategy maximizes the impact of marketing resources, improves customer engagement, and ultimately boosts sales and loyalty. Understanding that not all consumers are the same enables businesses to focus on those groups that are most likely to respond positively, leading to improved allocation of marketing budgets and increased return on investment.