Business Intelligence Exam Practice 2026 – Complete Prep Guide

Dr. Shaub emphasizes the importance of understanding the foundational principles of ethics when facing dilemmas. Asking about duties helps individuals recognize their moral obligations and responsibilities in a given situation, which is crucial for making ethically sound decisions. This focus on duties aligns with the principles of deontological ethics, where the morality of an action is based on whether it adheres to rules or duties.

In addition to this, considering the consequences is vital as it encourages one to reflect on the potential outcomes of their actions. This approach aligns with consequentialist theories, which prioritize the results of actions to determine their ethical value. By combining these two aspects—duties and consequences—individuals can navigate ethical dilemmas with a balanced perspective, assessing both their responsibilities and the impact of their choices.

In contrast, while other options touch on relevant considerations, they do not encompass the dual focus on duty and consequence as recommended by Dr. Shaub. Understanding legality may provide a framework for permissible actions, but it does not necessarily address the ethical dimensions involved. Similarly, popularity and public opinion can lead to decisions that lack a solid ethical foundation, and focusing predominantly on personal benefits and risks can bias one's judgment away from ethical principles.